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From the Desktop Production Studio of:
Rob Schultz
Los Angeles, California
Tuesday afternoon -- 3:45 PM
Dear Fellow Audio-preneur:
I’ve seen it and I’m sure you have too.
And while you may chuckle at first, eventually you realize its sad, discouraging, and spreading through the entrepreneurial community in epidemic proportions.
I’m talking about the Profitable Product Mirage.
You know, your friends and colleagues who boast of their “can’t miss” CD or downloadable audio product in their eZines and public appearances . . .
. . . only to confide with you in private that their pride and joy isn’t exactly selling like hotcakes. Not only that, but they’re extremely discouraged about the prospects of creating another one.
Well its true.
Its devastating.
And its COMPLETELY UNNECESSARY.
The problem with these folks is not the product. They’re usually pretty good. Its that they’ve fallen for the Easy Product Profit Hype. They made the mistake of simply thinking their good intentions would pave the way to prosperity. And they ignored several crucial, powerful guidelines that could have completely reversed their story.
And turned their bomb into a BLOCKBUSTER
My friends, don’t believe ANYONE who tells you simply creating a product is the ticket to Easy Street. A product without an easily identifiable, easily targeted, easily reachable group of folks absolutely starving for what you have to offer is simply another BLACK HOLE that will suck up your valuable time and money.
Thousands of well-meaning entrepreneurs make this mistake every year.
In fact, its my experience up to 95% of the products made don’t justify -- in SUBSTANTIAL PROFIT -- the investment in resources it took to create them.
Many folks give up after these expensive failures, thinking their product tanked.
But it wasn’t their product -- it was what they did after they created their product (and what they DIDN’T DO before they began production) that doomed their efforts:
- They didn’t position their product as an INDEPSENSIBLE asset to their customers’ success offering a huge competitive advantage
- They didn’t stake out IN ADVANCE a concrete plan, supported with specific actions, targeted toward highly motivated potential customers that could have virtually insured their profitability.
- And after production, they chose to embark on a few half-baked, unfocused actions which didn’t exactly set potential customers on fire.
Instead they chose to live in Fantasyland (and I don’t mean the Disney variety) HOPING that someone might ‘discover them’ or that somehow their product would magically find its audience.
Folks if you want to make profitable products –
GET THAT ONE OUT OF YOUR HEAD IMMEDIATELY.
Look, its not that I’m a kill joy.
I’ve just seen too many terrific folks get discouraged, when they could have been energized. I’ve seen them scrape by when they could have been raking it in.
And I’ve seen them fail miserably when they could have succeeded wildly.
If only they knew the steps to take to get their success ball rolling.
When I saw just how many entrepreneurs were creating dead-end products that were only marginally profitable . . . that cost them more in precious time and money then they got back . . . that discouraged them to the point where they never made a product again . . .
I KNEW I HAD to do something about it!
 My name is Rob Schultz, and I’m the creator of the Audacious Audio Blockbuster Product System. I’ve been helping forward-thinking professionals catapult their profits with affordably produced, strategically targeted, ingeniously marketed CDs, MP3s and streaming audio products.
As I’ve worked with people to help them succeed, and watched from afar those who struggled, I resolved to come up with a system – one that had ABSOLUTELY NOTHING to do with which microphone you use or which recording software you select – that could help you identify what you want those products to do for you:
- Catapult sales revenues
- Increase your mailing list
- Attract powerful strategic partners
- Drive substantial business to ALL YOUR OTHER products and services
- Create a profile that will make you the ‘go to’ person in your field.
And then help you take the steps for you to do it!
Well, that System is here!
It’s the “7 Secrets of 6-Figure Audio Products”, and it may be the bridge you’ve been seeking between your terrific product idea, and the blockbuster profit you KNOW is possible, if only you knew what steps to take.
Wouldn’t it be nice if:
- You could identify potential obstacles BEFORE they suck you dry?
- You could create a plan where you’d KNOW just how profitable your product would be before you began production?
- There was a step-by-step guide to walk you through the planning process, even if you despise marketing and have NEVER created a profitable product before?
- You discovered a source of key tips, just a few of which have the potential to catapult the profitability of your products? And which taken TOGETHER could make you virtually unstoppable?
Well, you can find all that and more in the “7 Secrets of 6-Figure Audio Products”.
When you order today, here is what you’ll receive on 2 incredible, information-packed CDs:
 ...The 7 Secrets of 6-Figure Audio CD
Almost 70 minutes of this fact-filled recorded teleseminar, describing what the big folks do to keep their products selling like hotcakes, and how you can do it as well!
...The “7 Secrets Revealed” Bonus Report
We couldn’t fit all the crucial “7 Secrets” tips onto the 7 Secrets Audio CD. So we packed additional information into “7 Secrets Revealed” Bonus Report that will explode your understanding of just how much of an impact each of these can have on your business. (You’ll find it on our Documentation CD).
...The “7 Secrets Revealed” Study Guide
This handy supplement allows you to follow along as you listen to the audio CD, taking notes right in your own Word Processor, capturing your own unique insights the CD is sure to inspire.
 Each of these simple, practical product components help you create an airtight revenue strategy. They’ll also help you to close the gaping holes in your existing marketing, letting you squeeze every possible drop of profit from your efforts!
Taking You Step-by-Step to Success
Best of all, the entire package walks you through the hidden secrets to success, and takes you from knowing nothing about how to make your product take off, to the certainty of seeing which avenue will yield the biggest result.
Start by listening to the incisive “7 Secrets of 6-Figure Audio Products” CD. In it you’ll discover:
- The two primary methods of creating a 6-Figure Audio Pipeline, and why most people choose the WRONG ONE that rarely gets results
- If you think that 6-Figure Audio means sales alone, you’re shooting your profit prospects in the foot. How getting the ‘big picture’ on 6-Figure Audio will blow your prospects (and possibilities!) wide open
- The Crucial Key to creating a dynamic product identity most producers miss
- How you can create a ‘go-to’ product, even if you’re not first-to-market on your subject
- How to identify and leverage what YOU ALREADY HAVE GOING FOR YOU! Discover that NOT re-inventing the wheel may be the most important marketing decision you’ll ever make.
- What key strategy is like a time machine, that can give you the benefits of a much larger business structure immediately
- The three amazing aspects of your Unique Product Advantage, and how being wishy-washy about it dooms your project to the “Me-Too Product” trash bin.
- “The Ruthless Secret” – why its so important, and why thinking “back-asswards” can make your products easier to create and more profitable at the same time
- Why the information you leave out is JUST AS IMPORTANT as what you include
- How the business you REFUSE is just as important to your success as the business you target. How turning away customers is your key to finding more of them.
- Create an Offer, Not Just a Product – how embracing this blockbuster strategy can transform customers from hesitant looky-loos to enthusiastic buyers and referral sources.
- How to show your customers the incredible cost of NOT BUYING your product, and why this one strategy can be the most important factor for increased sales.
- How losing a little money in the short-run can make you a TON OF IT in future
And that’s just the start.
 "THANK YOU, THANK YOU, THANK YOU!!! "
Rob,
Just finished listening to your audio program. FANTASTIC.
You have already saved me. I was in dire danger of falling into almost all of the pitfalls you outlined.
You have helped me see that I have enough material for about 10 audio programs all of which could go no where without the other very valuable distinctions you have provided.
THANK YOU, THANK YOU, THANK YOU!!!
...priceless ;-)!
Lili Wright
Wright Design
www.wright-design.net
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To make your listening even more productive, we’ve included the “7 Secrets Revealed” Study Guide – an outline you can open up in your own word processor, to follow along with the audio and capture compelling insights.
Its my firm belief that YOUR OWN brainstorms that come to you while you’re listening are the TRUE NUGGETS, the true cornerstone of the impact this program can have on your business.
The “7 Secrets Revealed” Study Guide allows you to capture them easily, as they happen. Pretty powerful.
There’s also the “7 Secrets Revealed” Bonus Report. There’s so much to tell you, I just couldn’t fit it into 70 minutes on the CD (even with my motor mouth!) So I’ve provided you with a PDF supplement that takes the ideas presented in the CD to a new depth, including:
- Why its crucial to elevate your branding from a mere identity to an experience
- The 12 Reasons why having your products create that experience (and associating your business IRREVOCABLY with that experience) is the key to perpetual, long-term revenue.
- The key question that helps you identify the existing assets – your talents and abilities – that you can leverage immediately! (Even without a large mailing list, or high profile).
- The 12 personal and business assets you can begin using to sell your products TODAY!
- The 11 key aspects of your Unique Product Advantage: Nailing these early in your product creation process will save you months of struggle.
- Who you scare away is just as important as who you attract: Why your willingness to leave segments of your market behind is crucial to your success.
- 7 Keys to building the urgency necessary to turn potential customers into LIFETIME CUSTOMERS
These incredible features and the benefits they’ll bring to your production career already make this offer a STEAL!
But I’m not leaving anything to chance. It pains me so much to see qualified people fail – folks with giving hearts and killer information who don’t succeed because they don’t know the pivotal tips that would transform their bomb into a blockbuster that . . .
. . . I’m going to wall with one additional bonus.
It’s the most sequential, soup-to-nuts, step-by-step marketing tool I’ve ever offered:
...The Audacious Audio Turbo Marketing Guide
With over 80-pages of targeted tips, 10 powerful step-by-step tools and one mind-blowing assessment, the Turbo Marketing Guide reveals the concrete steps to catapult your product revenues. It walks you through what you need to boost your sales and make a powerful connection with your audience. For those who are ready, all the tools combined can lead to a can’t-miss marketing plan of action, that leverages what you’re already strong in and what you love to do.
For those just beginning, even a few of the tools, applied consistently and with focus, can make a huge difference.
The Audacious Audio Turbo Marketing Guide includes:
...The Target Market Worksheet
Not knowing PRECISELY who wants your products and PRECISELY WHY they want them is like trying to land a plane . . . in the mountains . . . in a blinding snow storm.
Good luck!
This straight-forward 6-step process helps you identify who wants what you got, why they want it, where you can find them, and how to make the connection between your product and their desire.
Don’t leave the financial success of your products to chance!
...The Compelling Purchase Strategy Worksheet
Customers just won’t buy without a COMPELLING reason. This powerful worksheet helps you to create the momentum, the URGENCY in your customers to get them pushing your BUY NOW! button in droves!
...The Marketing Methods Worksheet
When you can leverage what you LOVE to do, marketing becomes a simple extension of what you’re already good at. This easy-to-use process allows you to build sales doing what’s fun and natural.
Resist the temptation to jump on the latest marketing bandwagon! That only boosts someone else’s bank account . . . not yours!
...Semi-Passive Revenue: Your Secret Weapon to Immediate Revenue
While Passive Revenue can take time to build, requiring a large mailing list, consistent speaking engagements or a prominent media profile, Semi-Passive Revenue has the potential to give you substantial profitability immediately!
Even if you’ve never been on Oprah! (That’s most of us).
Its your secret weapon! Because the same actions that lead to immediate Semi-Passive Revenue, ALSO build a powerful Passive Revenue foundation AT THE SAME TIME. That’s right! You can build two revenue streams with the same action. And we’ll tell you just how to make that happen!
...Tiered Marketing
If you don’t have a product or service at a variety of price points – from very low to very high – you’re turning your back on thousands in potential profits! This no-brainer system delivers a more profitable business, by making sure every customer – no matter what their budget – can take advantage of the great things you have to offer!
...The Revenue Acceleration Spiral
The key ingredient to throw your revenue machine into overdrive! When you take your existing business, optimize it, and increase the SPEED with which new customers find you and existing ones buy again, you’ve nabbed the brass ring! We’ll show you just how this works, and how to make it happen!
...The Prime Time Product Assessment
Avoid the albatross of marginally profitable products! This 12-point assessment lets you plug your revenue holes, and correct your mistakes BEFORE you create your product, saving you months of lost time and thousands in lost sales!
But The Audacious Audio Turbo Marketing Guide doesn’t stop there! It also helps you discover key critical concepts, including:
- The single most important factor that opens the door of possibility in your customer’s mind, the first step to having them buy in droves. (Surprising clue: Its not price! And its not value!)
- The 2 hidden keys to putting this to work in your own business.
- Why back-of-the-room sales are only the starting point for your cash machine, and why making it your primary goal puts a cap on what you can make!
- The 4 hallmarks of creating maximum revenue from your products. Even if you don’t have a large mailing list. Even if what you have tried previously has failed.
- The incredible power of strategy and focus – throwing money at your problem is not the answer! (In fact, having too much money for your marketing can actually blind you to the best avenue to success!)
In our humble opinion, you won’t find a more accessible, easy-to-follow revenue boosting system for your products anywhere!
Imagine:
- The feeling of being completely confident in the success of your products . . . before you create them! (No more sleepless nights as release date approaches!)
- Having a CLEAR VIEW of not only what you’ll make from sales of your products, but also its impact on the success of every other service and product you offer!
- Having your cake and eating it too! Not only will your products bring you a substantial return, but will act as a beacon to the rest of the world, raising your profile, and introducing potential customers to everything else you offer
- Having qualified, ideal clients COME TO YOU already knowing what you can do, ready to buy! Your products give others a taste of your content and style! No more drawn out dog and pony show in having to explain just what it is that you do!
- Establishing a repeatable process you can apply to each product you create, to make them even more profitable!
The 7 Secrets of 6-Figure Audio Products can open the door to untold possibilities for you and your business.
But there’s one more thing I need to tell you.
And please listen carefully.
While this system works, it won’t work itself.
If you’re looking for one of those push-button, sit-on-the-couch-and-eat-nachos solutions to your product profitability challenges, do me a favor.
Find another place to spend your money.
Because as much as I want to help you create profitable products, success requires willingness to do a bit of work to get a big payoff on the back end.
And if that’s not you, honestly, I can’t help you. Because while I’ve told you what my product will do, I want to tell you what it WON’T do:
- Get you on Oprah (unless you're really lucky!)
- Teach you the ins and outs of audio production (We have other offerings that do that!)
- Give you a license to print money without putting in any effort
- Give you awesome results doing the same things you’re doing now.
Because that simply is not what this product does. And as confident as I am in this material, I can GUARANTEE YOU that it WILL NOT help you if you’re NOT WILLING to actually apply what it asks you to do.
I know this sounds a bit harsh. I’m just trying to tell it like it is.
However, there’s a silver lining to all this.
We’re not talking advanced physics here. You don’t need to be a brain surgeon or a techno-whiz. You don’t need to know HTML, or XML or any other set of high-sounding abbreviations.
If you’re willing to stay focused, to be proactive, and take control of your own destiny, I’ve got some great news for you:
You can achieve success with this program by applying only a few of the tools at a time. That’s right! I believe that while you do need drive, you don’t have to drive yourself crazy! By choosing only a few of the tools in the “7 Secrets of 6-Figure Audio Products” at a time -- the ones most applicable to your current situation – you can markedly improve the financial return your products give you.
You can be true to yourself AND be successful. There are enough tips and guidance in the “7 Secrets” that you can be successful selecting only those that are in alignment with your goals and values.
You can learn to love marketing by REJECTING the latest fly-by-night business boosting strategy – the one you won’t do consistently because you CAN’T STAND doing it - and follow a course of action that depends on those things you ALREADY ENJOY!
You can craft a strategy that will not only create more success with your first effort, but will become increasingly effective and increasingly easy to apply with each succeeding product.
So if you’re still with me . . . if you see the potential of this system . . . if you’re willing to hold the vision of where you want your product to take you, AND put out the effort necessary to make that happen . . . you are ready to take what may be the most important step in your product creation career!
So here’s the scoop! When you order today, you’ll receive on 2 value-packed CDs:
...The 7 Secrets of 6-Figure Audio CD
The CD that starts it all of – what successful product creators do to be successful, and how you can do it as well!
...The “7 Secrets Revealed” Bonus Report
All the crucial keys we couldn’t fit on the audio CD. More detail, yet concise and focused to get you off and running.
...The “7 Secrets Revealed” Study Guide
Listen along, take notes and capture your own insights right in your Word Processor.
...The Audacious Audio Turbo Marketing Guide
Over 80 pages of tips, worksheets and assessments to get you up and running or taking your existing operation to the next level!
...OUR BONUS JUMP-START WORKBOOK!
Available for IMMEDIATE DOWNLOAD!
Literally seconds after your payment goes through you'll be able to download our PDF Jump-Start Workbook! It will give you a brief taste of what you'll experience with the full program, and let you get started RIGHT AWAY planning your audio empire.
We've even added an extra BONUS TOOL only available in the Jump-Start Workbook!
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And Here's the Audacious Offer:
As you can see, the “7 Secrets of 6-Figure Audio” is a great value . . . a terrific opportunity . . . and a chance to leverage the incredible power of products to boost your bottom line.
So what would you expect to pay for this kind of program?
What price tag are you willing to put on a lifetime pipeline of audio product revenue?
I could probably do quite well around $100. But I know that would still leave some folks behind. And I’d still be wondering if I’m losing someone I could help.
So . . . for this special introductory, slam-bang roll out, you’d expect me to drop the price even more.
So I will.
I'm slashing the price on this great package to:
That's not a misprint. My web designer didn't go haywire.
$67!
For my friends outside the United States:
I’m going to make that $77. (Sorry . . . just to cover the extra handling charges.)
And I’ll even throw in shipping! That’s right. For a limited time, shipping included!
There is one other thing . . .
I'm So Confident You're Going to LOVE This Package,
I'm Taking the Risk Off Your Shoulders
I want to make this an absolute no-brainer, by letting you know I stand totally 100% behind what this system can do for your business.
While I can't guarantee how much you'll make from your products . . . I truly believe you won't find a better value when it comes to learning the STRATEGIC SECRETS OF PROFITABLE audio products.
That's why I'm offering a no-questions, no-quibbles, 60-day money back guarantee. If for any reason, you find this package isn't perfect for you . . . if you find we haven't provided crucial keys to boosting your product revenue . . . if you feel we haven't shown you how to use your products to increase sales of all your other products and services . . . if you haven't taken away new avenues for leveraging your strengths to boost your product profits . . . simply let us know within 60 days of your ship date and we'll issue a prompt courteous refund.
And you can keep the PDF Workbooks, the Bonuses and CD audio recording, with our complements.
Successful entrepreneurs know the cost of doing nothing is often the highest cost of all. Take action to ensure you harness the power of this endless revenue stream for years to come.
I've made this about as accessible as I can. I bent over backwards to make this a great value. The next move is yours!
I look forward to having you aboard for this incredible program!
P.S. –
Hey . . . I’ve got a secret for you.
Even if you’re not quite ready to create audio products, all the hot tips and strategies in the “7 Secrets” apply to any other product you can create!
Books, booklets, PDF Workbooks, Teleseminars . . . even your services!
There’s simply no reason not to pick up your copy of the “7 Secrets of 6-Figure Audio” today!
P.S.S -
You don't even have to decide now! Try out the program for 60 days RISK FREE! My guarantee takes the risk off your shoulders! There's so much value in this program, there are a ton of ways you can make it EASILY PAY FOR ITSELF!
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